We’re super excited to have finally launched Rainbow Sweats!
As we all know, sports and fitness are not areas where being LGBTQ+ has been typically welcomed over the years. This has led to many not feeling confident or comfortable enough to participate and experience the enjoyment, friendships, and skills that sport and fitness can bring.
We know the world is full of people across the spectrum of gender and sexuality, but very few professional sportspeople and athletes have felt comfortable, safe, and confident enough to come out as LGBTQ+. A lack of visibility in sport of the LGBTQ+ community is another element that is holding people back from feeling able to engage.
We want to help change that. We want us to be seen. We want to show others that we belong on the pitch, in gyms, and on court. We want to help build visibility of our community to help inspire others to feel confident enough to lace up your shoes and enjoy activity.
That’s why we’ve created Rainbow Sweats.
Being honest with you, the repercussions of Covid-19 haven’t let us have the launch we would have liked. However if there’s anything LGBTQ+ spirit has taught us through history, is that we can find a way; and we did. We’ve had to shuffle a lot of things around, and to limit our product offering to start with, but we got there.
We’ll soon be adding more sports and fitness options for you to wear with pride when you’re exercising or playing, and we hope you love the options we’ve got for you now. If you have any suggestions on things you’d like to see, we’d love to hear from you. We’re wanting to have discussions, and work with you to help improve things for LGBTQ+ people around the world. Right now we’re only small, but have big dreams, and heaps of ambition.
So let’s make our wonderful community visible, and help change the world to be a more inclusive place.
Love,
Rainbow Sweats x
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